I think that Obama won the election by simply out performing his opposition McCain. Using clever strategies to relate McCain as being the same as Bush since they are in the same political party. Bush not being very favored by the people it made it easy for America to choose Obama, "No McCain, more of the same"
Barrack was a different change being his ethnicity and the goals he stood for. Pulling out of war and increasing job oppurtunities made a very welcoming change.
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