In the News 5. Splenda

Splenda and these other no calorie sugars are very appealing to today's consumer society, where weight loss and vanity are everybodies' main concern. People enjoy the food and drinks they consume which cause them to gain weight the problem is the food that is healthy for them lacks the taste that they desire. These sugars and salts make up what our taste receptors find desirable and adding a substance that tastes like sugar but without the calories would attract alot of people into buying that product. Its basically the statement to have your and eat it. I think business terms that the creation of this product was genius but maybe there could have been more research into launching such a product. Even though there are no calories in this sugar fi the body cannot produce the enzymes it needs to break down food then metabolism will slow causing a weight gain.